MTN DEW
Activation
CONCEPT
Capture and create content that highlighted the unique and creative spirit of Chicago during the All-Star Weekend.
Storytelling
"Not just another recap" was the direction given by the top dogs. Something fresh and entertaining. We took this to heart, Chicago is our city, so we provided 3 different creative concepts that would showcase Courtside Studios while also adding theme and that "wow" factor.
THE METHOD
Ultimately, they chose to use our "Everybody Balls" concept. A MTN DEW basketball that would make its way from famed NBA & WNBA players to celebrities and Chicagoans alike. Chicago is a very connected city where everyone is on the same plain, regardless of status. This approach brought that idea into the spotlight.
EXECUTION
We worked hand in hand with our main director Katie Clark to schedule out key appearances and work efficiently with high caliber individuals in a timely manner. The result, a beautiful collaboration of a high concept idea (usually saved for commercials) applied to a run and gun event.
THE DEW CREW
Creative Direction: XBT91
Director: Katie Clark
Producer: A.J. Spitz
Director of Photography: Rendell Smith & Alex Donewald
PA/BTS: Kaitlyn McMurry
Producer: Motive Agnecy
Editor: Josh Jones
