SUMMER EQUITY CAMPAIGN
YOUTUBE ADS:
THE SOCIAL POSTS:
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The Concept
Campaign Ask:
Mike's Hard Lemonade was in the midst of switching their agency contracts when one of their biggest summer campaigns was green-lit. XBT91 stepped up and worked with the MHL team to bring their summer equity vision alive on a months notice and delivered with a fast 2.5 week turnaround.
Production & TEAM
Executive Producer: Alex Donewald
Director: Alex Donewald
Creative Directors: Kelly Gribben-Dussman & Tina Burns
AD: Rendell Smith
Gaff Team: Jeremy Stark, Andrew Block, Zero,
DP: Austin Vinas
1st AC: Josh Patel
2nd AC: Miles Anderson
Photography & BTS: Mike Ando
Art Dept: Melissa Elias
HMU: Antanisha Stokes
Wardrobe: Francesca DM
Producers: Amanda Gray, Angela H., Rendell Smith
Editor: Alex Donewald
POST STATS
Current Views on YT: 13M+
