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SUMMER EQUITY CAMPAIGN

YOUTUBE ADS: 

THE SOCIAL POSTS:

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The Concept

Campaign Ask:

Mike's Hard Lemonade was in the midst of switching their agency contracts when one of their biggest summer campaigns was green-lit. XBT91 stepped up and worked with the MHL team to bring their summer equity vision alive on a months notice and delivered with a fast 2.5 week turnaround. 

Production & TEAM

Executive Producer: Alex Donewald

Director: Alex Donewald

Creative Directors: Kelly Gribben-Dussman & Tina Burns

AD: Rendell Smith

Gaff Team: Jeremy Stark, Andrew Block, Zero, 

DP: Austin Vinas

1st AC: Josh Patel

2nd AC: Miles Anderson

Photography & BTS: Mike Ando

Art Dept: Melissa Elias

HMU: Antanisha Stokes

Wardrobe: Francesca DM

Producers: Amanda Gray, Angela H., Rendell Smith

Editor: Alex Donewald

POST STATS

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