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LULU LEMON

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Membership Campaign

LULU_LEMON_001 "CHICAGO MEMBERSHIP SPOT"
01:01

LULU_LEMON_001 "CHICAGO MEMBERSHIP SPOT"

XBT91 teamed up with LULU Lemon to create shareable media for their new store opening in Lincoln Park. This is our custom created spot for them using the footage we captured. Credits: Client: @lululemonchi @lululemon On Screen: @jess_epps @lord_ruffin @sarahmcdonaldofficial Creative Director: @trashhand DP/Cinematographer: @director_smith B Cam/Gimbal Operator: @alex.donewald Editor: @director_smith Stylist: @kimmiadestyle MUA: @iris_guevara To see more of our content, check us out: www.xbt91.com --------------------------- Connect with us: Follow Trashhand: https://www.instagram.com/trashhand/ Follow Rendell: https://www.instagram.com/director_smith/ Follow Alex: https://www.instagram.com/alex.donewald/ #XBT91 #CREATIVEAD #CHICAGO
LULU_LEMON_002 "CHICAGO"
00:39

LULU_LEMON_002 "CHICAGO"

XBT91 teamed up with LULU Lemon to create shareable media for their new store opening in Lincoln Park. This edit is an alternate/experimental spot for them using the footage we captured. Credits: Client: @lululemonchi @lululemon On Screen: @jess_epps @lord_ruffin @sarahmcdonaldofficial Creative Director: @trashhand DP/Cinematographer: @director_smith B Cam/Gimbal Operator: @alex.donewald Editor: @alex.donewald Stylist: @kimmiadestyle MUA: @iris_guevara To see more of our content, check us out: www.xbt91.com --------------------------- Connect with us: Follow XBT91 https://www.instagram.com/xbt91/ Follow Trashhand: https://www.instagram.com/trashhand/ Follow Rendell: https://www.instagram.com/director_smith/ Follow Alex: https://www.instagram.com/alex.donewald/

The Concept

Conceptualize and capture the content for LULU  LEMONS's new store opening in Lincoln Park, Chicago. The images should be on brand and entice viewers to sign up for their membership program.

Pre-Production

Provided 2 separate   Mood-boards and workewd closely with LULU's head of marketing to lock in feeling and direction. Then assembled the dream team.

Production

2 Full day shoots. The image called for a light and airy tone so we combined Natural Light and the Red Epic W as our A- Cam to get a high quality image with lots of range for color grading in post. We used a Sony A7Sii on a Ronin-S as our B-Cam for those smooth action shots.

(Check out BTS Below)

POST

We were not hired on for post-production as they had their own in-house talent. However, we divvy'd up the footage between two of our in-house editors to showcase the power of editing style.

LULU LEMON Chicago Membership Campaign BTS

LULU LEMON Chicago Membership Campaign BTS

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