The Concept
Create 2 videos. One to to showcase Kamehachi's beautiful storefront in Chicago's Gold Coast & one to display a fan favorite "Luau Poke Bowl" for Chicago's digital Lollapalooza Advertising.
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Each video needed to stand on its own while informing the viewer that Kamehachi has both world-class cuisine & a pleasant fine-dinning experience.
Production
One full day of production was needed to execute our concept. We used a Dana Dolly to assist with extremely smooth shots that added to the elegance of their store-front.
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For the instructional cooking video we rigged up a "Birds Eye View" to see directly overhead. This combined with a Handheld B Camera gave an interesting look to an interesting dish.
POST
Post-Production was spilt between 2 editors to ensure an efficient turnaround. All editing, color-grading, sound-design and formatting was handled in house.
