DICKS SPORTING GOODS
MULTI-CITY MARKETING CAMPAIGN
CONCEPT
10,000 Gifts
25 Days
8 Major Cities
5,105 Miles
THE METHOD
Rather than finding a new content crew in each city DSG needed a trustworthy creative team to undertake the month-long, heavy travel, quick turnaround, holiday cheer project from start to finish. While also following quarantine guidelines and developing a creative script to ensure rich holiday content needed in each market.
EXECUTION
XBT91 dispatched a Cinematographer & Photographer. Using producer Katie Clark and her team as logistical quarterbacks, XBT91 rolled with the ever changing demands and requirements that come with these strange times. Getting COVID tests in each city, collaborating with the talent and guiding kids to get the best content while being safe. Afterwards, uploading and organizing footage under tight deadlines for each city before hitting the road to do it all again in the next market.
THE GOOD GUYS
Creative Direction:
XBT91
Director:
Katie Clark
Cinematographer:
Rendell Smith
Photographer:
Alex Donewald
Dicks Sporting Goods Reps:
Christopher Reiser
Linnea
Producer:
Katie Clark & Think Motive Agency
Main Edit:
XBT91
Instagram Edits:
60over90
Photos: Alex Donewald
