DICKS SPORTING GOODS
MULTI-CITY MARKETING CAMPAIGN
8 Major Cities
Rather than finding a new content crew in each city DSG needed a trustworthy creative team to undertake the month-long, heavy travel, quick turnaround, holiday cheer project from start to finish. While also following quarantine guidelines and developing a creative script to ensure rich holiday content needed in each market.
XBT91 dispatched a Cinematographer & Photographer. Using producer Katie Clark and her team as logistical quarterbacks, XBT91 rolled with the ever changing demands and requirements that come with these strange times. Getting COVID tests in each city, collaborating with the talent and guiding kids to get the best content while being safe. Afterwards, uploading and organizing footage under tight deadlines for each city before hitting the road to do it all again in the next market.
THE GOOD GUYS
Dicks Sporting Goods Reps:
Katie Clark & Think Motive Agency
Photos: Alex Donewald