Capture and create content that highlighted the unique and creative spirit of Chicago during the All-Star Weekend.
"Not just another recap" was the direction given by the top dogs. Something fresh and entertaining. We took this to heart as Chicago is our city so we provided 3 different creative concepts that would showcase Courtside Studios while also adding theme and that "wow" factor.
Ultimately, they chose to our everybody balls idea. A MTN DEW basketball that would make its way from famed NBA & WNBA players to celebrities and Chicagoans alike. Chicago is a connecting city where everyone is. on the same plain regardless of status. So this brought that idea into the spotlight.
We worked hand in hand with our main director Katie Clark to schedule out key appearances and work efficiently with high caliber individuals in a timely manner. The result, a beautiful collaboration of a high concept idea (usually saved for commercials) applied to a run and gun event.
THE DEW CREW
Creative Direction: XBT91
Director: Katie Clark
Producer: A.J. Spitz
Director of Photography: Rendell Smith & Alex Donewald
PA/BTS: Kaitlyn McMurry
Producer: Motive Agnecy
Editor: Josh Jones