MTN DEW

Activation

CONCEPT

Capture and create content that highlighted the unique and creative spirit of Chicago during the All-Star Weekend.

Storytelling

"Not just another recap" was the direction given by the top dogs. Something fresh and entertaining. We took this to heart as Chicago is our city so we provided 3 different creative concepts that would showcase Courtside Studios while also adding theme and that "wow" factor.

THE METHOD

Ultimately, they chose to our everybody balls idea. A MTN DEW basketball that would make its way from famed NBA & WNBA players to celebrities and Chicagoans alike. Chicago is a connecting city where everyone is. on the same plain regardless of status. So this brought that idea into the spotlight.

EXECUTION

We worked hand in hand with our main director Katie Clark to schedule out key appearances and work efficiently with high caliber individuals in a timely manner. The result, a beautiful collaboration of a high concept idea (usually saved for commercials) applied to a run and gun event.

THE DEW CREW

Creative Direction: XBT91 

Director: Katie Clark

Producer: A.J. Spitz 

Director of Photography: Rendell Smith & Alex Donewald

PA/BTS: Kaitlyn McMurry

 Producer: Motive Agnecy

 Editor: Josh Jones

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© 2019 by XBT91