Conceptualize and capture the content for LULU LEMONS's new store opening in Lincoln Park, Chicago. The images should be on brand and entice viewers to sign up for their membership program.
Provided 2 separate Mood-boards and workewd closely with LULU's head of marketing to lock in feeling and direction. Then assembled the dream team.
2 Full day shoots. The image called for a light and airy tone so we combined Natural Light and the Red Epic W as our A- Cam to get a high quality image with lots of range for color grading in post. We used a Sony A7Sii on a Ronin-S as our B-Cam for those smooth action shots.
We were not hired on for post-production as they had their own in-house talent. However, we divvy'd up the footage between two of our in-house editors to showcase the power of editing style.