DICKS SPORTING GOODS

MULTI-CITY MARKETING CAMPAIGN

CONCEPT

10,000 Gifts

25 Days

8 Major Cities

5,105 Miles

THE METHOD

Rather than finding a new content crew in each city DSG needed a trustworthy creative team to undertake the month-long, heavy travel, quick turnaround, holiday cheer project from start to finish. While also following quarantine guidelines and developing a creative script to ensure rich holiday content needed in each market.

EXECUTION

XBT91 dispatched a Cinematographer & Photographer. Using producer Katie Clark and her team as logistical quarterbacks, XBT91 rolled with the ever changing demands and requirements that come with these strange times. Getting COVID tests in each city, collaborating with the talent and guiding kids to get the best content while being safe. Afterwards, uploading and organizing footage under tight deadlines for each city before hitting the road to do it all again in the next market. 

12-4_DETROIT-15.jpg

THE GOOD GUYS

Creative Direction:

XBT91 

Director:

Katie Clark 

Cinematographer:

Rendell Smith

Photographer:

Alex Donewald

Dicks Sporting Goods Reps:

Christopher Reiser

Linnea 

Producer:

Katie Clark & Think Motive Agency

Main Edit:

XBT91

Instagram Edits:

60over90

Photos: Alex Donewald 

(Back to Creative Ads)

Request a Shoot
arrow&v
  • White Twitter Icon
  • White Vimeo Icon
  • White YouTube Icon
  • White Instagram Icon

© 2019 by XBT91