WHITE CLAW 0%
*Viddy Platinum Award Winning Campaign*
The Concept
Campaign Ask:
White Claw was quoted an extremely high project budget for the rollout of their new 0% line of White Claw Flavors so when they came to us to conceptualize and execute and we presented a better concept and a more affordable execution they booked us on the spot. We had 3 separate social pieces that could then combine to tell the full story of a generation that wants to go but doesn't feel the need or want to be pressured into drinking.
Production & TEAM
Executive Producer: Alex Donewald
Director: Alex Donewald
Creative Directors: Kelly Gribben-Dussman & Tina Burn, Marty Heraty
AD: Rendell Smith
DP: Franklin Ricart
AC's: Matthews Dinelson, Dillion Borham
Gaff Team: Nicholas Emmanuele, Gavin Brown, Val Flores, Mike Cho
Photography & BTS: Michael Lim
Art Dept: Melissa Elias & Alianna Kalaba
HMU: Jenna Baltes
Wardrobe: Frankie Levin & Jillian Shallow
Audio: Ryan Harder
Producers: Brenda Whaley, Emily Madigan
Editor: Adam Bruno
Location: Carly Katz - Levinson Locations
Actors:Marijka Munoz, Nick Luebke, Ziare Paul-Emile, Elliot Pleasant, Austin Kairis, Blake Hood, Moriah Martel, Jason Robinson, Brynn Beveridge, Camille Wiggins, Eric Cifaldi, Carina Lastimosa
PAs: Meghan Shannon, Katharine McLean, Kay Morales
POST STATS
This Campaign was recipient of a Viddy Awards PLATINUM AWARD. Scoring over 90 on all aspects judged for a social rollout campaign
The Campaign premiered internationally.
