Urban Release Promo


Influencer Marketing Content

Overview/Credits: XBT91 was brought in as Creative Consultants and Cinematographers to conceptualize and create a high paced Adidas shoe release visual. The mission, capture the durability of these badass kicks and pair it with the rugged yet beautiful scenery of Chicago.

Pre-Production: Using the Moto-Cross inspired theme as the jumping point we worked with Festy Besty to bring out the durable and vibrant pieces to life.

Production: 2 days. 1 Sunrise shoot & 1 Sunset/night shoot.

Post: Grungey. The vibe, the city, the music, all grunge. The heavier soundtrack mixed with the city sounds and an on the run photographer really draws you into the action while keeping the viewer entertained and inspired to go out and explore!


The Rundown

Execution: We had a ton of awesome locations planed out so we had to balanced run & gun skills with a bit of production value adds to make the most with the limited time we had.

BTS Photos: Mike Ando

Special Thanks to Federal Moto for lending their kickass van and space.

Photos: Mike Ando // Model: Trashhand

(click arrows to view photos captured for the look-book)

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